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THE PROJECT THE VUCCIRIA FOOD CONCEPT

it collects about 500 small and middle Sicilian producers and aims to conquer the American, Japanese and European market with products of Sicilian cultivation and production.
The project will be re-released at Fancy Food in New York, June 25-27, and was already screened on April 25 at New York University, guests of the New York Times newspaper next to chef Joe Bastianich.
The brand, La Vucciria, recorded in 2014, was an intuition of Palermo's entrepreneur Antonio Di Dio. He debuted with the La Vucciria license issued at the entrance to Via Maccheronai, in front of the historic market, which immediately became an attraction Tourism.
The project has evolved into a motorcycle helmet with the effigy of the historical framework of Renato Guttuso, La Vucciria and now in a food basket that started from olive oil, with a capacity of millions of liters, followed in the course from the squeezing to the bottling of the old olive-mill Di Noto of 1872, of Pettineo. "